Stadium Seat Sales Revenue Maximisation

The crucial element in developing the correct strategy is to gain an in-depth understanding of the local market. We have therefore adopted a systematic approach:

Phase 1: Research and Product DefinitionPhase 2: Sales and Marketing

Phase 2: Sales and Marketing

ISG is responsible as sales agent for the sales and marketing of the defined and agreed premium seating product. In fulfilling this role, ISG will be positioned as part of the Club's executive team and all activity will be subject to the approval of the Club.