Stadium Seat Sales Revenue Maximisation

The crucial element in developing the correct strategy is to gain an in-depth understanding of the local market. We have therefore adopted a systematic approach:

Phase 1: Research and Product DefinitionPhase 2: Sales and Marketing

Phase 1: Research and Product Definition

a. Research: through Comperio Research we undertake an extensive qualitative and quantitative research process in order to gain an in-depth understanding of that market.

b. Strategy development and product definition: The research results are analysed using proprietary methodology and unparalleled experience to create the optimum deliverable programme for the generation of revenue from seating.

This process will involve the application of best of breed expertise in each of the following aspects:

• Research
• Analysis
• Contract negotiation, Identification and securing of content
• Elimination of competitive product
• Seating product definition which includes
  • Desirable adjustments to stadium design
  • Segmentation of seating into defined product categories
  • Interface between these categories and with General
  • Admission ticketing.
  • Identification and securing of additional benefits /amenities for seating categories
  • Pricing
  • Volume
  • Terms of Offer
• Marketing
• Sales
• CRM
• Revenue Projections